Pizza lovers rejoice! Slice, an innovative online ordering and marketing platform for pizzerias, has just raised an impressive $43 million in a Series C funding round led by global investment firm KKR. This significant investment is set to propel Slice to new heights in the pizza business and transform the way we order our favorite pies.
Formerly known as MyPizza, Slice has built a state-of-the-art mobile app and website that allows customers to seamlessly order custom pizzas for delivery from their local independent pizzerias. But Slice goes beyond just providing a convenient ordering platform. CEO Ilir Sela envisions Slice as a tool to digitize and streamline the entire pizza business. By creating websites for pizzerias, optimizing their SEO, and offering bulk orders of supplies like pizza boxes, Slice empowers these beloved local establishments to compete in the digital age.
Unlike other food delivery aggregators, Slice takes a different approach. Rather than treating pizzerias as mere participants in a crowded marketplace, Slice anchors these local gems within its app, giving them top priority and making it effortless for customers to place their regular orders with just a few taps. Furthermore, Slice is continuously expanding its loyalty features, aiming to solidify customer loyalty even further.
Sela is keenly aware of the challenges faced by the restaurant industry, especially amidst the ongoing COVID-19 pandemic. However, pizzerias, with their established focus on takeout and delivery, have managed to weather the storm. In fact, more than 90% of the 12,000-plus pizzerias working with Slice have remained open during these trying times. Additionally, Slice’s Pizza vs Pandemic initiative has been an incredible success, raising over $470,000 to provide meals for healthcare workers and serving approximately 140,000 frontline heroes.
The partnership with KKR reflects their belief in Slice’s potential to revolutionize the pizza industry. Allan Jean-Baptiste, Principal at KKR, explained, “Slice charges small business owners a fraction of the fees charged by food delivery apps and offers a suite of vertical-specific solutions to solve the challenges faced by independent pizza makers.” This collaborative effort will enable Slice to expand its network of pizzerias while developing comprehensive solutions tailored to the unique needs of small businesses.
With this latest injection of funds, Slice is primed for growth. The company plans to onboard more pizzerias and further enhance their vertically integrated solution. By tackling the challenges faced by independent pizza makers head-on, Slice is set to become an indispensable partner for pizzerias across the nation.
So next time you crave a delicious slice of pizza, look no further than Slice. By supporting local independent pizzerias and providing a seamless ordering experience, Slice is bringing the pizza party right to your doorstep!