The Secret to Success: Giving Customers a Reason to Come Back
Twenty years ago, entrepreneur David “Mad Dog” Ashley launched the original Mad Dog all-natural BBQ sauce, and it kick-started Ashley Food Company, Inc. Since then, the company has defied the odds by expanding its sauce offerings to a whole family of Mad Dog flavors. Now, the #1 rated BBQ sauce by America’s Test Kitchen and Cook’s Magazine, Mad Dog BBQ sauce comes in three mouthwatering varieties: Original, Chipotle, and Ultra Hot.
The Birth of a Family of BBQ Sauces
In celebration of Ashley Food Company, Inc.’s 20th anniversary, founder David “Mad Dog” Ashley recently unveiled three new barbecue sauces. These sauces feature the ever-popular Mad Dog Original all-natural BBQ sauce, which has consistently ranked #1 by America’s Test Kitchen and Cook’s Magazine. The Chipotle Mad Dog BBQ sauce retains the heat of the original recipe while adding a distinct smoky flavor. For those seeking an extra kick, the Ultra Hot Mad Dog BBQ sauce has been infused with Ghost Peppers, making it one of the hottest sauces ever created.
The Essence of Chipotle Flavor
What gives Chipotle Mad Dog BBQ sauce its smooth, smoky taste? It’s the large, red ripe jalapeños, known as chipotle peppers. These peppers are harvested last, resulting in a brown color and are then slowly smoked over an open fire, imparting an unmistakable flavor. Ashley Food Company, Inc. uses only the finest grade chipotle peppers available on the market, ensuring the highest quality for their sauce.
The Fiery Intensity of Ghost Peppers
When customers demanded an even hotter BBQ sauce, Ashley Food Company, Inc. answered with the Ultra Hot Mad Dog BBQ sauce. To intensify the heat, they incorporated Bhut Jolokia, also known as the ghost pepper. Originating from India, this pepper is a staggering 400 times hotter than Tabasco sauce and holds the Guinness World Record for the world’s hottest pepper.
A Tribute to a Loyal Friend
All three varieties of Mad Dog BBQ sauce are dedicated to Ashley’s loyal friend, Bear, the chocolate lab who graces the label of this sauce family. To ensure freshness, Mad Dog BBQ sauces are now available in a new 12-ounce bottle, featuring a distinctive new logo.
All-Natural Goodness: No Secrets Hidden
As Texas musician Lyle Lovett once said, “If it’s too sweet, it’s bound to be hiding something.” Mad Dog BBQ sauces have nothing to hide. For 20 years, the hallmark of Ashley Food Company, Inc. has been their commitment to providing all-natural products. Made with premium, fresh ingredients and no fillers, additives, or preservatives, these sauces guarantee ultimate satisfaction.
About Ashley Food Company, Inc.
As the President and founder of Ashley Food Company, Inc., located in Sudbury, Massachusetts, David has been creating mouth-watering, award-winning, all-natural products for two decades. Every Mad Dog creation is meticulously made in small, hand-measured batches, ensuring a fresh-from-the-kettle taste.
Ashley Food Company produces a remarkable range of 26 sauces, from sweet with heat to lethal. These include “The world’s hottest hot sauce” – 357 EXTREME hot sauce, Mad Dog BBQ sauces, Mad Cat, Teriyaki Hot sauce, industrial extracts, and their recent additions: Envy, 357 EXTREME Wing sauce, and 357 EXTREME Mustard. Explore the complete line of Mad Dog Hot Sauces and BBQ sauces created by David Ashley at Hook’d Up Bar and Grill.