Are you ready to take your pizza restaurant to the next level? In a highly competitive industry where 70% of restaurants fail within the first year, it’s crucial to have effective marketing strategies in place. By implementing innovative ideas, you can stand out from the crowd and increase your chances of success. In this article, we will explore more than 20 unique and battle-tested pizza marketing ideas to help you grow your pizzeria.
Why Does Your Pizza Restaurant Need Marketing?
Whether you have a small local pizza shop or a large chain, having a well-defined marketing strategy is essential to thrive in the industry. Imagine marketing as a powerful tool that allows you to reach a wider audience with minimal effort. Even if you’re the best salesman, you’ll never reach as many potential customers by relying solely on traditional sales techniques. Marketing helps you expand your customer base and maximize your business’s growth potential.
20+ Pizza Marketing Ideas to Stand Out
To make the most of these marketing ideas, we encourage you to review your existing restaurant marketing plan. Tailoring these strategies to your specific business needs will save you from making poor decisions and investments. However, if you’re seeking inspiration, we’ve compiled a list of effective pizza marketing ideas that can help boost your revenue.
1. Embrace Online Ordering and Boost Your Marketing Budget
With the rise of food delivery apps like Uber Eats and GrubHub, it’s time to reclaim your independence. Setting up your own online ordering system not only saves you over 30% in commissions but also frees up funds to invest in marketing. By having a commission-free online ordering system, you can save thousands of dollars in revenue.
An online ordering system includes a user-friendly website and mobile app, making it convenient for customers to place orders in advance. This not only enhances efficiency but also improves customer satisfaction. You can allocate the money saved from commissions to promote your restaurant through various online and offline channels. Additionally, you can create compelling last-minute SMS campaigns to attract both new and loyal customers.
Thanks to dedicated platforms, starting an online ordering system is now easier than ever, requiring no coding skills.
The journey to pizza business success begins with unique marketing strategies. By implementing these ideas, you’ll not only increase brand awareness but also attract new customers and keep existing ones coming back for more. Now, it’s time to take action and make your pizzeria the talk of the town!