Did you know that the North American frozen seafood market is projected to reach a whopping $17.6 billion by 2027? With convenience and health consciousness on the rise, it’s no surprise that the demand for frozen seafood is skyrocketing. But what if I told you that there’s more to frozen fish than meets the eye? At Hook’d Up Bar and Grill, we take pride in our expertise and use cutting-edge technology to freeze our salmon, ensuring that it retains its incredible freshness and flavor.
A Birdseye View on the Birth of Frozen Foods
Clarence Birdseye is a name that’s synonymous with frozen vegetables, but his journey into the frozen food industry began with a taste of adventure. During a dog sled expedition in Labrador back in 1912, Birdseye discovered something extraordinary. The fish caught by the local Inuits were frozen in mid-flip in the -30°F air, and to his surprise, they tasted even better than the fresh fish he had back in New York City. This revelation led him to investigate further.
Birdseye noticed that fish frozen in the winter had smaller ice crystals and tasted superior to those frozen in the spring. This realization sparked his quest to create “a marvelous new process which seals in every bit of just-from-the-ocean flavor.” And so, the concept of flash freezing was born.
Today’s Tech Takes Freshness Farther
Since Birdseye’s groundbreaking discoveries, advances in technology have taken flash freezing to a whole new level. At Hook’d Up Bar and Grill, we employ the latest and greatest flash-freezing system, building upon the principles established by Birdseye. Our Individually Quick Frozen (IQF) process allows each perfectly portioned cut of salmon to be frozen separately. By segmenting the freezing process, we can achieve such small ice crystals that there is virtually no loss of freshness quality.
The IQF tunnel, a crucial part of our production line, freezes each fish portion within minutes at an average temperature of -80°F. The precise timing between harvest, portioning, freezing, and packaging is the secret to preserving the natural purity and freshness of our legendary seafood. It’s this attention to detail that sets us apart and ensures that every bite of our salmon is a delight to the senses.
Better Health and Taste with Less Waste
But why stop at freshness alone? Our flash-frozen seafood not only maintains its flavor but also offers health benefits. Once you receive our salmon, simply store it at the standard recommended 0°F temperature in your home freezer, and it will stay safe for consumption. Freezing fish to 0°F effectively inactivates any bacteria, yeasts, or molds present in the food, as noted by the USDA.
Moreover, our strict protocols for processing the fish guarantee that its nutritional value remains intact. According to the National Fisheries Institute, freezing fish immediately after it’s caught and handled well halts the clock, preserving its freshness without any loss of nutrients.
In a 2017 study conducted by the environmental nonprofit organization Ecotrust, both blind taste tests and the use of an electronic Seafood Certified Quality Reader (CQR) demonstrated the power of flash freezing. The results showed that flash-frozen fish can be fresher and of higher quality than never-frozen fish bought at retail. So, you can enjoy the taste and health benefits of our flash-frozen salmon with confidence.
A Sustainable Choice
By choosing flash-frozen seafood, you’re not only benefiting your health but also the health of our planet. According to food industry experts at Winsight, frozen seafood offers environmental advantages that fresh products can’t match. Our individually packaged cuts of salmon provide you with the perfect portion sizes, reducing the likelihood of waste. In the United States alone, 30-40% of the food supply ends up as waste, but with our convenient packaging, you can minimize your impact on the environment.
At Hook’d Up Bar and Grill, we owe a debt of gratitude to the innovative Inuit people who inspired Clarence Birdseye to bring flash-frozen foods to the world. We’ve taken that inspiration to heart and fine-tuned our flash-freezing process to deliver the freshest-tasting salmon you can find. So, why settle for anything less? Try our flash-frozen salmon today and experience the remarkable flavors that we’ve perfected to satisfy your cravings. Visit Hook’d Up Bar and Grill for a taste that will leave you hooked!