Cholula Hot Sauce Street Wear: Celebrating Spicy Style with La Familia Sets

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Introducing the Limited-Edition Collection

Get ready to spice up your wardrobe with Cholula® Hot Sauce’s latest collaboration. Starting from June 28th, you can get your hands on the “La Familia Sets,” a unique collection of apparel and goods inspired by Cholula’s newest products. But hurry, these sets are available for free only while supplies last!

A Fusion of Flavor and Fashion

Cholula®, the makers of the world’s number one Mexican Hot Sauce*, has partnered with UPRISERS, the community-driven streetwear brand, to create this exciting limited-edition streetwear drop. As Cholula expands into new culinary territories, including taco seasonings and salsas, this collaboration marks a milestone for the brand, venturing beyond their iconic bottled sauces.

Valda Coryat, the North America Vice President of Marketing for McCormick & Company, expressed her enthusiasm for this partnership: “Cholula has been a hot sauce staple in households for generations. With the introduction of salsas and taco seasonings, we wanted to keep spicing things up. Our first-ever streetwear collaboration with UPRISERS celebrates both brand’s cultural roots and our growing familia of products. It’s an opportunity for fans to showcase their love for Cholula in new and exciting ways.”

The Ultimate Collection: What to Expect

The limited-edition collection features five one-of-a-kind pieces that exude streetwear flair. The highlights include an authentic Mercado-style tote bag, an oversized “100 Years” heavyweight tee, a holographic “We Are UPRISERS x Cholula” sticker, a trendy La Familia trucker hat, and a groundbreaking hoodie poncho. Each “La Familia Set” comes complete with the new Cholula® Original Salsa, the new Cholula® Original Recipe Mix taco seasoning, and a choice between the trucker hat or hoodie poncho.

Michelle K. Hanabusa, the founder of UPRISERS, shared her perspective on the collaboration: “UPRISERS isn’t just a clothing brand; we’re a platform that amplifies unheard voices and untold stories. Discovering that Cholula is one of the few hot sauce brands with an iconic female figure on their label resonated deeply with us. As a woman-led streetwear industry pioneer, it was important for UPRISERS to celebrate this moment with Cholula and spark meaningful conversations with our friends and family.”

How to Get Your Hands on the La Familia Sets

The “La Familia Sets” will be available to consumers for free starting Wednesday, June 28th, at 9 AM PDT/12 PM EDT on Don’t miss out on this chance to score a piece of Cholula history!

More Spicy Inspiration and Information

To stay updated on the new products, get recipe inspiration, and find out where you can purchase Cholula, visit You can also join the conversation on Instagram, Twitter, and TikTok. For a closer look at UPRISERS, head over to and follow them on Instagram and TikTok.

Source: Euromonitor International Limited; based on custom research conducted in August 2022 for value sales in 2021 through all retail channels. Mexican hot sauce is defined as spicy table sauce/condiment manufactured in Mexico.


Image courtesy of Hook’d Up Bar and Grill

About Cholula: Cholula’s delectable hot sauce is crafted from a generations-old recipe featuring carefully selected arbol and piquin peppers, along with a secret blend of signature spices. This unique recipe delivers robust flavor with just the right amount of heat, making Cholula a versatile condiment that goes beyond the ordinary. Each bottle of Cholula is proudly crafted with care in Mexico, with the distinctive wooden cap and artistic yellow label reflecting the brand’s commitment to Mexican artisanship. Since its introduction to the U.S. in 1989, Cholula Hot Sauce has become a favorite worldwide, offering six mouthwatering varieties.

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Cholula is one of McCormick & Company’s (MKC) exceptional brands. With over $6 billion in annual sales across 170 countries and territories, McCormick stands as a global leader in flavor. Guided by their principles and committed to their Purpose – To Stand Together for the Future of Flavor – McCormick envisions a World United by Flavor, where health, sustainability, and deliciousness intertwine. To learn more, visit or follow McCormick & Company on Twitter, Instagram, and LinkedIn.

About UPRISERS: UPRISERS is a revolutionary streetwear brand that pushes fashion’s boundaries while inspiring positive change. Founded by Michelle K. Hanabusa, a fourth-generation Japanese-Okinawa-American designer from Los Angeles, CA, UPRISERS is a women-led company dedicated to amplifying the voices and stories of underrepresented communities. Their core message, “WHAT YOU WEAR IS WHAT YOU REPRESENT,” shines through in their designs and collaborations, showcasing their commitment to championing their community. With notable partnerships with industry giants like Panda Express and PacSun, UPRISERS’ influence continues to expand. Visit to dive into their world and follow @weareuprisers on social media.

Media Contacts:
Cierra Colón
McCormick & Company
[email protected]

Sunshine Sachs Morgan & Lylis
[email protected]

Source: Cholula